Stop losing jobs to a contact form nobody checks.

Fielder automatically turns your website visitors into qualified, booked appointments. One link, no new software to learn, works alongside the tools you already use.

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Fielder dashboard showing leads needing a response now, the pipeline broken out by lead quality, and a daily leads-over-time trend chart

You're not losing customers. You're losing them at the contact form.

A dumb form

Most website forms just email you a name and a maybe-real phone number. No context on the job, no urgency, no way to tell a serious lead from someone browsing. You find out everything on the phone, if they even pick up when you call back.

Missed after-hours calls

A customer with a busted AC at 9pm won't wait until morning. If nobody's there to answer, they're already on Google searching for the next company. By the time you see the missed call, the job is gone.

Half-filled forms, fully lost

Someone starts typing their name and number, gets distracted, closes the tab. A normal contact form loses that person completely. You never even know they existed, let alone that they wanted work done.

Software you don't have time to learn

Platforms built to do everything (funnels, campaigns, pipelines, workflow builders) end up doing nothing well. $300+/month and a multi-week setup, before you've booked a single job from it.

How it works

Get your link

Sign up and you get a hosted booking link built for your business: your name, your branding, your services. Takes a couple of minutes, no credit card to start.

Put it anywhere

Paste it on your website, your Google Business profile, your Instagram bio, a QR code on the truck. It works with the site you already have. Nothing to rebuild.

Visitors get qualified

A smart assistant asks the right questions for your trade (different follow-ups for a repair than a new install), then books straight into your real calendar.

You get notified

Every lead lands in your dashboard, even the ones who don't finish, with the urgent ones flagged and reminders sent automatically before the appointment.

Everything you need. Nothing you don't.

No funnels, no campaign builder, no workflow automation to configure. One job, done well.

Smart qualifying assistant

Asks the right questions for your trade instead of a blank text box.

Captures leads who don't finish

Half-filled contact info still becomes a callable lead, not a lost one.

Real booking calendar

Tied to your actual business hours. No double-booking.

Instant notifications

You (and the customer) hear about it the moment a lead comes in or books.

Automatic reminders

Cuts down no-shows without you lifting a finger.

“Needs response now” alerts

Leads sitting untouched get flagged, so nothing slips through.

Lead scoring

Hot, Qualified, or Needs Review, so you know who to call first.

Track why you lose deals

See patterns in lost leads, not just a number.

One link, no rebuild

Works with the website you already have.

Your dashboard, not a spreadsheet

This is the actual product, not a mockup. Every lead scored and tracked, with the ones that need you flagged first.

Fielder dashboard showing the stats row (needs response now, new leads this week, estimates booked, lead-to-booking rate) and the leads-over-time trend chart

Nothing sits untouched

Leads left unanswered for hours get flagged red before they go cold.

Every lead, already scored

Hot, Qualified, or Needs Review, scored the moment it comes in.

A real trend, not a guess

Switchable range, hover any point for the exact count.

Recoverable leads, not lost ones

Gave you their info but didn't book? Still counts, still callable.

Your real calendar, not a guess

The full week, tied to your actual business hours. Every booking shows up here the second a visitor confirms a time, color-coded by lead quality so you know who to prioritize at a glance.

The full-week booking calendar showing every appointment slot from 9am to 8pm, with booked appointments color-coded by qualification status and a legend for Hot Lead, Qualified Lead, and Needs Review

Every lead in one place

Search by name or ZIP, filter by follow-up status, and see the qualification badge and estimated value on every card without opening a single one.

The leads list with a search bar, follow-up status filter pills (All, New, Contacted, Won, Lost), and lead cards showing name, qualification badge, project, and estimated value

Click into any lead, see everything

No digging through email threads or a shared spreadsheet. Every detail a visitor gave the assistant is right here, organized, the moment you open a lead.

Full qualification breakdown: status, score out of 10, whether it needs manual review
Every answer from the qualifying conversation, laid out by category (contact, project, appointment)
One-click reminder emails, sent to both the visitor and you
Any photos the visitor uploaded, attached right to the lead